Real estate leads
Real estate buyer leads from people who filled out a home-search form and asked to be connected with a local agent. Filter by budget, timeline and pre-approval, then call while they are still looking.
Who they are
A buyer lead on Maple is a consumer who clicked a Facebook, Google or TikTok ad about homes in their area, answered a short set of questions and asked an agent to reach out. They are not pulled from a portal registration list or a scraped database. Most are early to mid search: browsing listings, watching rates and trying to work out what they can afford.
The trigger is usually a life event that has not finished playing out yet: a lease ending, a new job, a growing family, or a rent increase that made a mortgage payment look reasonable. That means timelines vary widely. Some home buyer leads want to tour this weekend; others are six months out and still deciding on neighborhoods. The timeline and pre-approval answers on the record tell you which conversation to have first.
Buyers shop agents the same way they shop listings, quickly and in parallel. A buyer who asked for help on a Saturday morning has often messaged two or three agents by lunch. Speed matters more here than with almost any other real estate lead type, which is why many teams buy buyer leads in the Hot tiers and treat the first five minutes as the job.
Playbook
What the best-performing teams do from the moment the lead lands.
The Lead Response Management study (Oldroyd, MIT/InsideSales, 2007) found contact odds fall sharply after the first few minutes. Buyers who just asked for help are often still on their phone. Call first, text if there is no answer, and leave a short voicemail that names the area and budget they gave you.
The first-call goal is a booked buyer consult, in person or by video, not a showing. Confirm area, budget, must-haves and timeline, then offer two specific times. A consult lets you explain how you work, set expectations on offers and sign a buyer agreement before touring.
Most buyers say they are just browsing. Agree with them, then make it useful: offer a saved search for their exact criteria and a short call to walk through what homes in that range actually look like right now. Low pressure, specific value and a next date on the calendar beats a hard close.
If they are not pre-approved, introduce a lender you trust on the first or second call. A pre-approval sets a real budget and shows you who is serious. If you also work mortgage leads, a buyer here and a purchase lead on the lending side often belong to the same conversation.
Unreached buyers get several call and text attempts over the first two days, then a few touches a week for two weeks, then a monthly market update with new listings in their range. Buyers who are six months out convert later only if you are still the agent sending them homes.
Campaign setup
Recommended settings for buying buyer leads on Maple Leads.
Pricing
Hot 1
$110
Under 15 min
Exclusive · 1 buyer
Hot 2
$85
15 min – 30 min
Up to 2 buyers
Hot 3
$65
30 min – 45 min
Up to 3 buyers
Warm 1
$55
45 min – 2 h
Up to 3 buyers
Warm 2
$45
2 h – 4 h
Up to 3 buyers
Warm 3
$35
4 h – 8 h
Up to 3 buyers
Cold 1
$20
8 h – 12 h
Up to 5 buyers
Cold 2
$15
12 h – 18 h
Up to 5 buyers
Cold 3
$10
18 h – 24 h
Up to 5 buyers
Aged
$5
1–30 days
Up to 50 buyers
Price per buyer lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
It depends on the tier you buy. Hot 1 leads, routed in the first 15 minutes, go to one buyer only. Later tiers can be shared with up to two, three or five buyers, and the price drops as the lead ages. You always see how many buyers already have a lead before you work it.
These consumers came through ad funnels and specifically asked to be connected with an agent, rather than registering on a search portal to look at photos. Each lead is validated and deduplicated, and you pay per lead from a prepaid wallet with no subscription, setup fee or contract.
Reference what they asked for: the area, budget and timeline on the record. Ask what prompted the search, what a perfect home looks like and whether they have talked to a lender. Then offer a short buyer consultation at a specific time rather than an open-ended 'let me know'.
You can filter campaigns by the pre-approved yes or no answer the consumer gave. Keep in mind that this is self-reported, so confirm it on the call. Many agents prefer to keep both groups, routing pre-approved buyers to fast follow-up and the rest to a lender introduction and longer nurture.
Open a return within 48 hours of purchase. Disconnected or wrong numbers, duplicates, fake information, consumers outside your service area and people who did not request contact are valid reasons. Not answering or changing their mind are not. Approved returns are credited to your wallet.
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Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive