Real estate leads
Relocation leads from people moving to a new city who asked a local agent to help them buy or rent. They do not know the area, so local knowledge is what they are buying from you.
Who they are
Relocation leads on Maple come from people planning a move to a new area, for a job, family or lower cost of living, who answered an ad and asked a local agent to reach out. This page also covers renter leads: people looking to rent who asked for agent help, many of whom are new to the area and will buy within a year or two.
The trigger is almost always a date: a start date for a new job, a school year, a lease ending in the old city. That date drives everything. Relocating buyers often have one or two trips to see homes, so they need an agent who can narrow the search remotely and make each visit count. Some want to rent first and buy once they know the area.
What they need most is local context: commute times, neighborhoods that match their lifestyle and budget, what homes really cost, and how fast the market moves. Fair housing rules apply here as everywhere: describe neighborhoods by facts like commute, amenities and housing stock, and let the client decide where they want to live.
Playbook
What the best-performing teams do from the moment the lead lands.
Ask when they need to be there, what is bringing them, and whether they want to buy now or rent first. Ask about the commute, work location and what matters in a neighborhood. The move date sets your entire plan, so confirm it on the first call and work backward.
The first-call goal is a video consultation to map areas against their budget and commute. Share your screen with a map and a few current listings. Relocating buyers want to feel oriented; a 30-minute call that does that wins the relationship more often than a stack of listing links.
Plan the house-hunting trip together: pre-approval in hand, shortlisted homes, neighborhood drives and backup showings. Offer video tours for homes they cannot visit. A tight, well-planned trip is what relocating clients remember and talk about at their new office.
For renter leads, help them find a rental if your brokerage does leasing, or refer to a trusted leasing agent. Stay in touch through their first year with neighborhood updates and a lender introduction when they are ready. Today's relocating renter is often next year's first-time buyer.
Set touches around the move: a check-in after the job offer is confirmed, a planning call before the trip, and regular updates in between. After closing or move-in, send local guides and a check-in at 30 and 90 days. Relocation clients often refer colleagues making the same move.
Campaign setup
Recommended settings for buying relocation leads on Maple Leads.
Pricing
Hot 1
$110
Under 15 min
Exclusive · 1 buyer
Hot 2
$85
15 min – 30 min
Up to 2 buyers
Hot 3
$65
30 min – 45 min
Up to 3 buyers
Warm 1
$55
45 min – 2 h
Up to 3 buyers
Warm 2
$45
2 h – 4 h
Up to 3 buyers
Warm 3
$35
4 h – 8 h
Up to 3 buyers
Cold 1
$20
8 h – 12 h
Up to 5 buyers
Cold 2
$15
12 h – 18 h
Up to 5 buyers
Cold 3
$10
18 h – 24 h
Up to 5 buyers
Aged
$5
1–30 days
Up to 50 buyers
Price per relocation lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing
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FAQ
People planning a move to your area who answered an ad and asked a local agent for help buying or renting. The lead includes contact details, ZIP, budget, timeline, pre-approved (yes or no), property type and a stored consent record. This page also covers renter leads.
Start with a video consultation, share maps and listings on screen, and plan one or two efficient house-hunting trips. Use video tours for homes they cannot see in person. A pre-approval before the trip helps them make an offer while they are in town.
They can be if you treat them as a pipeline. Many renters, especially those new to an area, plan to buy within a year or two. Help them find a rental or refer them to a leasing agent, then stay in touch. Lower tiers keep the cost in line with the longer timeline.
Stick to facts: commute times, schools' public information, amenities, housing types and home values. Do not steer clients toward or away from areas based on who lives there. Fair housing rules apply, and clients should decide where they want to live.
For buyers with a firm move date, Hot and Warm tiers make sense because they are often contacting several agents at once. For renters and buyers with longer timelines, Cold or Aged tiers lower the cost while you build the relationship over months.
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