Exclusive leads
Exclusive leads: the first 15 minutes are yours alone.
Every Hot 1 mortgage and real estate lead is sold to one buyer only. You get the consumer while they're still on their phone, with nobody else dialing.
Why exclusivity matters
Shared leads turn calls into a race.
When a lead is sold to four or five buyers at once, the consumer's phone rings four or five times in ten minutes. The fastest caller often wins, and the others get voicemail or an annoyed "I'm already talking to someone." That's why experienced buyers judge a lead source on cost per funded loan or signed listing, not cost per lead.
Exclusive leads take the race away. You still have to call fast, because the consumer may have filled in more than one form somewhere else. But nobody else on the marketplace can buy that lead while you're working it.
Plenty of vendors call leads "exclusive" and quietly resell them weeks later. On Maple Leads the rule is public and enforced by the router: exclusive means the Hot 1 window, sharing after that is capped, and the number of buyers is shown on every lead.
Read more: Exclusive vs shared vs aged leads · Speed to lead
One buyer, enforced by the engine
While a lead is in Hot 1, the router allows exactly one sale. A second buyer can't buy it, by campaign or in the marketplace.
Measured from the form submit
The 15 minutes start when the consumer submits the form, not when the lead reaches the marketplace. You see the age on every lead.
You know who else has it
After 15 minutes a lead may be offered to a capped number of other buyers at a lower price. Every lead record shows how many buyers it has been sold to.
Returns for bad data
Wrong or disconnected numbers, duplicates and junk details can be returned within 48 hours for a wallet credit.
Pricing
Exclusive at the top, cheaper as it ages
Hot 1 is exclusive. After that, prices step down and share caps open up slowly, so you choose between exclusivity and volume.
Hot 1
$110
Under 15 min
Exclusive · 1 buyerHot 2
$85
15 min – 30 min
Up to 2 buyersHot 3
$65
30 min – 45 min
Up to 3 buyersWarm 1
$55
45 min – 2 h
Up to 3 buyersWarm 2
$45
2 h – 4 h
Up to 3 buyersWarm 3
$35
4 h – 8 h
Up to 3 buyersCold 1
$20
8 h – 12 h
Up to 5 buyersCold 2
$15
12 h – 18 h
Up to 5 buyersCold 3
$10
18 h – 24 h
Up to 5 buyersAged
$5
1–30 days
Up to 50 buyers
Price per lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing
By lead type
Exclusive leads for every program and lead type
MortgagePurchase, refinance, FHA, VA, HELOC and more mortgage lead types.
Real estateBuyers, sellers, first-time buyers, FSBO and more real estate lead types.
Get exclusive leads in your market.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
- Real-time delivery to your CRM
- Hot 1 leads exclusive for the first 15 minutes
- 48-hour returns on bad contact data
Ready to buy now? Create your buyer account
FAQ
Exclusive lead questions
What makes a lead exclusive on Maple Leads?
A lead is exclusive while it's in the Hot 1 tier: the first 15 minutes after the consumer submits the form. In that window the routing engine sells it to exactly one buyer. That is the window when the consumer is most reachable and most likely to choose the first professional who calls.
Is the lead ever sold to anyone else?
It can be, after the exclusive window ends. From 15 minutes a lead can go to a second buyer at a lower price, and to a small, capped number of buyers as it ages. You can see how many buyers have a lead on its record. If you want leads nobody else will buy, opt your campaigns into Hot 1 only and respond inside the window.
How much do exclusive leads cost?
Hot 1 leads are $110 each, the same for every mortgage and real estate lead type. The price is locked when the lead is routed to you and is shown on the lead record. There's no subscription and no setup fee; leads are paid from a prepaid wallet.
Are exclusive leads worth the premium over shared leads?
It depends on how fast you call and how well you convert. Exclusive leads cost more per lead but can cost less per funded loan or signed listing, because you're not racing other buyers. Our guide to cost per funded loan shows how to run the numbers with your own contact and close rates.
Can I buy only exclusive leads?
Yes. Each campaign opts into specific tiers, so you can run a Hot 1-only campaign during staffed hours and, if you like, a separate campaign for cheaper aged leads to feed your nurture sequences.
Be the only one calling.
Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive