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Real estate leads
Real estate investor leads for agents who speak numbers
Real estate investor leads from people looking to buy rentals, small multi-family, flips or land, who asked an agent to contact them. They decide on returns, so the first call is about criteria and numbers.
Who they are
Who investor leads are
Investor leads on Maple answered an ad about investment property or land and asked an agent to reach out. The group runs from first-time landlords buying a single rental to experienced investors adding units, plus buyers looking for a lot to build on. The common thread is that they evaluate homes as a deal, not as a place to live.
Triggers include cash from a sale or inheritance, a wish to build income outside a job, or a portfolio investor looking for a new market. Investors are often working with several agents, and loyalty goes to whoever sends deals that fit their criteria. Experienced ones will test you quickly on rents, expenses and cap rates in your market.
Financing is a key part of the conversation. Many investors use DSCR loans, which qualify on the property's rental income rather than personal income, while others pay cash or use conventional investment loans. If you work with a lender who handles DSCR, these real estate investor leads pair naturally with the lending side. Cycles are longer, so lower tiers fit the economics.
Playbook
How to work investor leads
What the best-performing teams do from the moment the lead lands.
- 01
Qualify the strategy first
Ask what they are trying to do: buy and hold, flip, house hack, build or short-term rental. Then ask about target return, budget, cash versus financing and how many properties they own. These answers tell you within minutes whether you can serve them and which inventory to send.
- 02
Set a criteria call
The first-call goal is a short criteria session, by phone or video, where you agree on areas, price, property type and the numbers that make a deal work for them. Leave with a written buy box. Investors respect agents who can repeat their criteria back accurately.
- 03
Bring numbers, not adjectives
Send each property with estimated rent, taxes, insurance and a rough cash flow, using your own market data. Investors ignore 'great opportunity' and respond to a clear rent estimate. If you are unsure about rents in an area, say so and offer to check; credibility matters more than speed here.
- 04
Line up DSCR and cash-buyer financing
Introduce a lender who handles DSCR and investment loans early. DSCR loans qualify on rental income, which suits investors with complex personal income. A pre-arranged lender means you can write offers quickly when the right deal appears, which is often the difference with investor clients.
- 05
Follow up with deals
Your follow-up is the deal flow itself. Set up automatic searches against their buy box, and call when something fits. Check in monthly to update criteria. Investors who go quiet often reappear after a sale or refinance frees up capital, so keep them on a long, light cadence.
Campaign setup
Set up your campaign
Recommended settings for buying investor leads on Maple Leads.
- Run Warm, Cold and Aged tiers; investors buy on a longer cycle and choose agents on deal flow rather than call speed.
- Filter by property type to separate multi-family and single-family rental buyers from land and lot buyers if different agents handle them.
- Target the ZIPs where rental numbers actually work, which are often not the same ZIPs as your owner-occupant buyers.
- Pair with a DSCR lending partner, or with a DSCR mortgage lead campaign if you work both sides.
- Set a modest daily cap while you test, since one experienced investor can absorb a lot of agent time.
Pricing
Priced by speed
Hot 1
$110
Under 15 min
Exclusive · 1 buyerHot 2
$85
15 min – 30 min
Up to 2 buyersHot 3
$65
30 min – 45 min
Up to 3 buyersWarm 1
$55
45 min – 2 h
Up to 3 buyersWarm 2
$45
2 h – 4 h
Up to 3 buyersWarm 3
$35
4 h – 8 h
Up to 3 buyersCold 1
$20
8 h – 12 h
Up to 5 buyersCold 2
$15
12 h – 18 h
Up to 5 buyersCold 3
$10
18 h – 24 h
Up to 5 buyersAged
$5
1–30 days
Up to 50 buyers
Price per investor lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing
Start receiving investor leads.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
- Real-time delivery to your CRM
- Hot 1 leads exclusive for the first 15 minutes
- 48-hour returns on bad contact data
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FAQ
Investor leads questions
Who are real estate investor leads?
Consumers who answered an ad about investment property or land and asked an agent to contact them. They range from first-time landlords to experienced investors and lot buyers. The record shows their budget, property type, timeline and pre-approved answer, plus contact details and consent.
Does the Investor lead type include land buyers?
Yes. This page covers both the Investor and Land / Lot lead types. Land buyers often plan to build, so the conversation covers zoning, utilities and builders rather than rents. If different agents handle land, use the property type filter or a separate campaign so each group goes to the right person.
How do DSCR loans fit with investor leads?
DSCR loans qualify a borrower mainly on the property's rental income compared with its debt payments, rather than on personal income. They suit investors with complex income or several properties. Agents often pair investor leads with a DSCR lender so clients can make offers with financing ready.
Should I buy investor leads in Hot tiers?
Usually not as a starting point. Investors pick agents on the quality of deals sent, not on who called first, and their decisions take weeks. Warm, Cold and Aged tiers lower your cost per client. Test Hot tiers only if you find your market's investors move unusually fast.
What makes an agent credible to investors?
Accurate rent and expense estimates, a clear understanding of their strategy and quick, honest answers when a property does not work. Send fewer, better-fit deals with numbers attached, and know your local rental rules and typical vacancy. Experienced investors notice quickly when an agent is guessing.
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Guides
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