Privacy Policy

1. Scope

This Privacy Policy describes how Maple Leads (“we,” “us”) handles personal information about (a) business users of our buyer portal, supplier APIs and website (“Customers”), and (b) consumers whose inquiries are submitted to our marketplace by publishers (“Consumers”). It does not cover how our Buyers handle Consumer information after they receive it; each Buyer is responsible for its own privacy practices.

2. Information we collect

From Customers

• Account details: name, business name, email, phone, role, licensing information and team members.
• Billing details: wallet transactions and payment method metadata. Card numbers are collected and stored by our payment processor, not by us.
• Configuration: campaigns, targeting filters, webhook endpoints and delivery settings.
• Usage data: log data, device and browser information, IP address and product interactions.

About Consumers

• Contact details: name, phone number, email address and mailing address.
• Inquiry details: the product of interest and information the Consumer provides, such as loan amount, property type, estimated credit range, timeline and location.
• Consent records: the consent language shown, timestamp, IP address, source and a TrustedForm or similar certificate documenting the session.

3. How we use information

• to operate the marketplace, including validating, deduplicating, pricing and routing Consumer inquiries;
• to deliver Consumer inquiries to matching Buyers the Consumer agreed may contact them;
• to process payments, returns and disputes and to provide customer support;
• to detect, prevent and investigate fraud, abuse, security incidents and violations of our terms;
• to maintain consent records and meet legal, regulatory and audit obligations; and
• to analyze and improve the Service, using aggregated or de-identified data where practical.

4. How we share information

• With Buyers. Consumer inquiries are shared with a limited number of Buyers whose campaigns match the inquiry, consistent with the Consumer’s consent.
• With service providers who host infrastructure, process payments, send email or provide consent verification, under contracts that restrict their use of the data.
• For legal reasons, when required by law or to protect the rights, property or safety of Consumers, Customers, us or others.
• In a business transfer, such as a merger, acquisition or sale of assets, subject to this Policy.

Delivering a Consumer’s inquiry to matching Buyers in exchange for payment may be considered a “sale” or “sharing” of personal information under certain state privacy laws. See “Your rights and choices” below.

5. Your rights and choices

Depending on where you live, including California, Colorado, Connecticut, Virginia, Texas and other states with comprehensive privacy laws, you may have the right to:

• know and access the personal information we hold about you;
• correct inaccurate information;
• delete your information, subject to legal retention requirements;
• opt out of the sale or sharing of your personal information and of targeted advertising; and
• not be discriminated against for exercising these rights.

To make a request, email privacy@getmapleleads.com with the subject “Privacy request.” We will verify your request using information we already hold and respond within the time required by law. You may use an authorized agent where permitted. If we deny your request, you may appeal by replying to our decision.

To stop receiving calls or texts from a Buyer, tell that Buyer directly. To stop your information being distributed through our marketplace, contact us at privacy@getmapleleads.com. See also our TCPA & Consent Policy.

6. Cookies and similar technologies

Our website and portal use essential cookies to keep you signed in and secure your session, and may use analytics to understand how the site is used. You can control cookies through your browser settings; blocking essential cookies may prevent the portal from working. Where required, we honor Global Privacy Control signals as an opt-out of sale or sharing.

7. Data retention

We keep Customer account information for as long as the account is active and as needed afterward for legal, tax and accounting purposes. We keep Consumer inquiries and consent records for as long as needed to operate the marketplace, resolve disputes and demonstrate compliance with consent laws, which may be several years after the inquiry.

8. Security

We use administrative, technical and physical safeguards designed to protect personal information, including encryption in transit, hashed credentials and API keys, signed webhook deliveries, role-based access and audit logging. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children

The Service is not directed to children under 18, and we do not knowingly collect personal information from them. If you believe a child has provided us information, contact privacy@getmapleleads.com and we will delete it.

10. Changes to this Policy

We may update this Policy from time to time. We will post the updated version with a new “Last updated” date and, for material changes, provide additional notice where required.

11. Contact us

For privacy questions or requests, email privacy@getmapleleads.com.