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Maple Leads

Aged leads

Aged mortgage & real estate leads, $5 each.

Consented leads from the last 30 days, for loan officers and agents who run disciplined nurture. Filter by type and territory and buy only what your team can work.

Get aged leadsRead the playbook

How it works

Cheap volume for teams that follow up.

Aged leads won't answer like a Hot 1 lead does. They pay off for teams with a dialer, a texting process and the patience for a multi-week cadence.

Leads from the last 30 days

Leads that are more than 24 hours old become Aged inventory until they're 30 days old. They're the same consented consumers, stored with the same consent records.

Filtered like fresh leads

Choose lead type, state and ZIP, plus attributes such as loan amount, credit score band or budget and timeline.

Marketplace or bulk

Browse aged inventory in the marketplace with contact details masked and buy instantly, or ask sales for a bulk batch.

Built for nurture

Aged leads work best in a structured multi-week cadence. Use our 30-day playbook below.

Who buys aged leads

Where aged leads earn their keep

  • Refinance and HELOC shops re-engaging rate shoppers when rates move. Refinance leads
  • Teams with ISAs or a power dialer who can make many attempts a day at a low cost per lead.
  • Agents with long-cycle sellers and investors who keep in touch for months. Seller leads
  • New loan officers practicing scripts and building a pipeline on a small budget.

Compare

Aged vs fresh

Fresh leads cost more and convert faster; aged leads are cheap and need persistence. Most teams buy both: Hot leads for the sales floor and aged leads for automated nurture. Our guide to cost per funded loan shows how to compare them with your own numbers, and exclusive leads covers the other end of the ladder.

Pricing

Where Aged sits on the ladder

  1. Hot 1

    $110

    Under 15 min
    Exclusive · 1 buyer

  2. Hot 2

    $85

    15 min – 30 min
    Up to 2 buyers

  3. Hot 3

    $65

    30 min – 45 min
    Up to 3 buyers

  4. Warm 1

    $55

    45 min – 2 h
    Up to 3 buyers

  5. Warm 2

    $45

    2 h – 4 h
    Up to 3 buyers

  6. Warm 3

    $35

    4 h – 8 h
    Up to 3 buyers

  7. Cold 1

    $20

    8 h – 12 h
    Up to 5 buyers

  8. Cold 2

    $15

    12 h – 18 h
    Up to 5 buyers

  9. Cold 3

    $10

    18 h – 24 h
    Up to 5 buyers

  10. Aged

    $5

    1–30 days
    Up to 50 buyers

Price per lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing

Fill your nurture pipeline.

Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.

  • Real-time delivery to your CRM
  • Hot 1 leads exclusive for the first 15 minutes
  • 48-hour returns on bad contact data

We reply within one business day. By submitting you agree to be contacted about Maple Leads; we never sell your information.

Ready to buy now? Create your buyer account

FAQ

Aged lead questions

What is an aged lead?

An aged lead is a consumer who requested information more than 24 hours ago. On Maple Leads, leads become Aged inventory from 1 to 30 days old. Many of them haven't chosen a lender or agent yet: they were busy, the first caller didn't follow up, or their timeline is a few months out.

How much do aged leads cost?

$5 per lead, for every mortgage and real estate lead type. Aged leads are paid from your prepaid wallet like any other lead, with no subscription or setup fee.

How many buyers get the same aged lead?

Aged leads can be shared with more buyers than fresh ones. The cap is 50 buyers per lead, and you opt in to Aged inventory explicitly. Every lead record shows how many buyers have already bought it.

Do aged leads still have consent records?

Yes. The consent language, timestamp, IP address and TrustedForm certificate captured when the consumer submitted the form stay with the lead. You remain responsible for do-not-call scrubbing and contact rules in your outreach, so check with your compliance team before texting or dialing at volume.

Can I return aged leads?

The 48-hour return policy covers bad contact data on every lead: disconnected or wrong numbers, fake details and duplicates of leads you already bought. An aged consumer who doesn't answer or isn't interested isn't a valid return reason.

Your next borrower is filling out a form right now.

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No subscription · No setup fee · Pay only for leads you receive