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Maple Leads

Real estate leads

FSBO leads from owners who raised their hand

FSBO leads from for-sale-by-owner sellers who answered an ad and asked an agent to contact them. Unlike scraped FSBO lists, they expect your call, so the conversation starts from interest instead of defense.

Get FSBO leadsSee pricing

Who they are

Who FSBO leads are

Most FSBO prospecting means calling owners from yard signs and listing sites who never asked to hear from an agent. FSBO leads on Maple are different: these owners are selling or about to sell on their own, saw an ad, and asked an agent to contact them. They opted in, consent is stored with the lead, and they are expecting a conversation.

FSBO sellers usually start out to save on commission, or because they believe their home will sell itself. They raise their hand when that plan meets reality: few showings, lowball offers from investors, uncertainty about pricing, or paperwork that looks harder than expected. By the time they fill out a form, many are open to help, but they still want to know what an agent will do for the fee.

That makes FSBO leads a value conversation. Your first job is to understand what they have tried and what is not working, not to explain why they need an agent. Some will list with you within weeks; others will try a little longer first. The agent who stayed helpful usually gets the call when they are ready.

Playbook

How to work FSBO leads

What the best-performing teams do from the moment the lead lands.

  1. 01

    Start with what they asked

    Remind them they requested a call and ask how the sale is going. Then listen: how long they have been on the market, how many showings, any offers, what is frustrating. FSBO owners have heard every agent pitch; showing genuine interest in their situation sets you apart in the first minute.

  2. 02

    Offer a pricing and marketing review

    The first-call goal is an appointment to review pricing and marketing, with a CMA built from your own comps. Position it as useful either way: if they keep selling on their own, they will at least price it right. Most FSBO owners accept a no-obligation review.

  3. 03

    Handle the commission objection

    Do not argue. Ask what they expect to net, then show how pricing, exposure, negotiation and a smooth closing affect what they actually keep. Be honest that some owners do sell on their own. Your case is the net result and the work you take off their plate, not that FSBO never works.

  4. 04

    Give before you ask

    Offer something useful with no strings: feedback on their listing photos and description, a showing checklist, or a sample disclosure packet to review with their attorney. Small help builds trust and gives you a reason for the next call. It also shows the owner how you work.

  5. 05

    Follow up weekly while they're listed

    FSBO owners decide on a timeline set by frustration. Check in weekly while they are on the market, ask about showings and offers, and share any comparable sales nearby. When they say it has been too long, you want to be the agent they already know.

Campaign setup

Set up your campaign

Recommended settings for buying FSBO leads on Maple Leads.

  • Warm and Cold tiers fit most FSBO campaigns; the owner's decision takes days or weeks, and the lower price helps your cost per listing.
  • Filter by the ZIPs you farm so your comps and pricing story are strong on the first call.
  • Use the timeline filter to prioritize owners who need to sell soon, and send the rest to a weekly follow-up track.
  • Pair FSBO with Expired Listing campaigns in the same ZIPs; both are owners whose first plan did not work.
  • Keep daily caps modest so every owner gets a real conversation and a CMA, not a rushed call.

Pricing

Priced by speed

  1. Hot 1

    $110

    Under 15 min
    Exclusive · 1 buyer

  2. Hot 2

    $85

    15 min – 30 min
    Up to 2 buyers

  3. Hot 3

    $65

    30 min – 45 min
    Up to 3 buyers

  4. Warm 1

    $55

    45 min – 2 h
    Up to 3 buyers

  5. Warm 2

    $45

    2 h – 4 h
    Up to 3 buyers

  6. Warm 3

    $35

    4 h – 8 h
    Up to 3 buyers

  7. Cold 1

    $20

    8 h – 12 h
    Up to 5 buyers

  8. Cold 2

    $15

    12 h – 18 h
    Up to 5 buyers

  9. Cold 3

    $10

    18 h – 24 h
    Up to 5 buyers

  10. Aged

    $5

    1–30 days
    Up to 50 buyers

Price per FSBO lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing

Start receiving FSBO leads.

Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.

  • Real-time delivery to your CRM
  • Hot 1 leads exclusive for the first 15 minutes
  • 48-hour returns on bad contact data

We reply within one business day. By submitting you agree to be contacted about Maple Leads; we never sell your information.

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FAQ

FSBO leads questions

Are these FSBO leads scraped from listing sites?

No. Each FSBO lead on Maple is an owner who answered an ad and asked an agent to contact them, with consent language, timestamp, IP address and a TrustedForm certificate stored. That is the main difference from FSBO lists built from signs and listing sites, where the owner never requested a call.

Do FSBO leads include listing details?

The record includes the owner's contact details, ZIP, home value, timeline and property type. It does not include MLS data, listing-site links or public property records. Ask about days on market, showings and offers on the first call, which also tells you how open they are to help.

How do I handle 'I don't want to pay a commission'?

Start with their goal, which is usually net proceeds. Show how pricing, marketing reach and negotiation affect what they keep, and be honest that some owners do sell on their own. A clear net comparison works better than debating fees.

Which tiers work best for FSBO leads?

Warm and Cold tiers suit most agents because FSBO owners decide over days or weeks rather than minutes. The first agent to call is less important than the one who gives the most useful advice. Hot tiers can help in very competitive areas.

How often should I follow up with a FSBO owner?

Weekly while they are on the market, with a reason each time: a nearby sale, a pricing note or a check-in on showings. Once they list with someone or take the home off the market, move them to a monthly or quarterly touch.

Related lead types

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