Mortgage leads
Real-time mortgage leads, delivered while the borrower is still on the phone.
Borrowers request a quote on a live ad funnel and land in your CRM seconds later. Pick the loan types, states and credit bands you work, and pay by how fresh the lead is.
Built for loan officers, mortgage brokers, lenders and branch managers.
Lead types
Choose the mortgage leads you work best
Each campaign can target one lead type or several. Open a lead type for who those consumers are, how to work them and recommended campaign settings.
- Purchase mortgage leadsPurchase mortgage leads are homebuyers asking about financing before or during their search. They decide fast and talk to several lenders, so the first useful conversation usually wins the file.
- Refinance leadsRefinance leads are homeowners asking whether a new loan makes sense, either to lower their rate and payment or to take cash out of their equity. Rate moves drive the volume.
- FHA leadsFHA leads are consumers looking at a government-insured loan, usually for a lower down payment or more flexible credit. Many are first-time buyers who need guidance as much as a rate.
- VA loan leadsVA loan leads are veterans, active-duty service members and eligible surviving spouses asking about VA financing to buy a home or refinance. They expect a lender who knows the program well.
- HELOC leadsHELOC leads are homeowners who want to borrow against their equity, usually without refinancing a low first-mortgage rate. They are planners with a specific project or debt in mind.
- Reverse mortgage leadsReverse mortgage leads are older homeowners, or family members helping them, researching a Home Equity Conversion Mortgage. Decisions take weeks or months and involve required counseling.
- Non-QM leadsNon-QM leads are borrowers whose income or credit story doesn’t fit agency guidelines, most often self-employed people whose tax returns understate what they actually earn.
- DSCR loan leadsDSCR loan leads are investors financing rental properties based on the property’s cash flow rather than personal income. They talk in rents, cap rates and cash-on-cash returns.
- Jumbo mortgage leadsJumbo mortgage leads are buyers and homeowners borrowing above the conforming loan limit. They expect a knowledgeable advisor, careful structuring and a lender who can close on time.
Also available as campaign filters: USDA, Construction Loan.
Why Maple Leads
Fresh leads, honest rules.
Exclusive for the first 15 minutes
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Delivered in seconds
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent on every lead
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
48-hour returns
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
One ladder, priced by lead age
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Get your first leads this week.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
- Real-time delivery to your CRM
- Hot 1 leads exclusive for the first 15 minutes
- 48-hour returns on bad contact data
Ready to buy now? Create your buyer account
FAQ
Mortgage leads questions
Where do your mortgage leads come from?
Consumers fill in a quote request on Facebook, Google and TikTok ad funnels run by our vetted suppliers. Each lead is validated, checked against the last 30 days for duplicates and stored with its consent record and TrustedForm certificate before it is routed to a buyer.
Are the mortgage leads exclusive?
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that a lead can be shared with a small, capped number of buyers as it ages, and the price drops with each step. Every lead record shows how many buyers already have it.
Can I filter by state, loan type and credit?
Yes. Campaigns filter by loan type, state, ZIP code, loan amount, property value, credit score band, property type and occupancy. Run separate campaigns for each program or territory, each with its own caps, schedule and delivery endpoint.
What does a mortgage lead cost?
Price depends on the lead's age at the moment it's routed to you: $110 for an exclusive lead under 15 minutes old, stepping down to $10 at 24 hours, and $5 for aged leads. The full ladder is on the pricing page.
Your next borrower is filling out a form right now.
Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive