Real estate leads
Pre-foreclosure leads from homeowners who are behind on mortgage payments and asked an agent to talk through their options. They are under real stress, so the first job is to listen and help them see every path.
Who they are
A pre-foreclosure lead on Maple is a homeowner who has fallen behind on mortgage payments, saw an ad about options for homeowners in that situation and asked an agent to contact them. They are not names from a public notice of default list. They asked for help, and they deserve a careful, honest conversation.
The causes are usually not about money management: job loss, illness, divorce, a death in the family or a payment that rose faster than income. Many feel embarrassment and fear, and some are avoiding calls from their servicer. Some have more equity than they think; others owe more than the home is worth. You will not know until you talk, and the lead does not include equity or loan data.
Selling is one option, not the only one. Depending on their situation, a homeowner may be able to pursue a loan modification, repayment plan or forbearance with their servicer, a traditional sale, or a short sale with lender approval. HUD-approved housing counselors offer free or low-cost guidance and are a good referral for anyone unsure which path fits.
Playbook
What the best-performing teams do from the moment the lead lands.
Open gently: thank them for reaching out and ask what is going on. Let them tell the story. Ask whether they have talked to their servicer and whether they want to keep the home or are ready to move. Never use urgency or fear as a sales tool; the situation already has plenty of both.
Explain that there may be several paths: working with the servicer on a modification or repayment plan, selling while there is time, or a short sale if they owe more than the home is worth. Be clear that you are not a lawyer or counselor, and that they should get qualified advice on their specific case.
If they want to keep the home or are unsure, refer them to a HUD-approved housing counselor, who can help them understand servicer options at little or no cost. Recommend they also speak with an attorney about their rights. A referral that genuinely helps builds more trust than a listing pitch.
The first-call goal for a homeowner who wants to sell is a consultation to review value, what they owe and the timeline. Pull your own comps. If a short sale may be needed, explain that the lender must approve it and that the process takes time. Work with a team experienced in short sales.
Check in on the schedule the homeowner agrees to, not on a sales cadence. Send clear written summaries of what you discussed and the next step. Some will choose to stay and work with their servicer; respect that and keep the door open. Your reputation in these cases travels by word of mouth.
Campaign setup
Recommended settings for buying pre-foreclosure leads on Maple Leads.
Pricing
Hot 1
$110
Under 15 min
Exclusive · 1 buyer
Hot 2
$85
15 min – 30 min
Up to 2 buyers
Hot 3
$65
30 min – 45 min
Up to 3 buyers
Warm 1
$55
45 min – 2 h
Up to 3 buyers
Warm 2
$45
2 h – 4 h
Up to 3 buyers
Warm 3
$35
4 h – 8 h
Up to 3 buyers
Cold 1
$20
8 h – 12 h
Up to 5 buyers
Cold 2
$15
12 h – 18 h
Up to 5 buyers
Cold 3
$10
18 h – 24 h
Up to 5 buyers
Aged
$5
1–30 days
Up to 50 buyers
Price per pre-foreclosure lead, set by its age when it's routed to you. Same ladder for every lead type.Full pricing
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FAQ
Homeowners who are behind on mortgage payments, responded to an ad about their options and asked an agent to contact them. They are not taken from public default notices. Each lead includes contact details, ZIP, home value, timeline, property type and a stored consent record.
No. Your goal is to help the homeowner understand their options. Some will be better served by working with their servicer on a modification or repayment plan, with guidance from a HUD-approved housing counselor. Others will choose to sell. Agents who put the homeowner first earn referrals.
A counselor at an agency approved by the U.S. Department of Housing and Urban Development who helps homeowners understand foreclosure-avoidance options, often at no cost. You can find one through HUD's website or phone line. Referring homeowners there is good practice when they want to keep the home.
No. The record does not include equity, loan balance, default dates or public property records. Ask the homeowner what they owe and where they are in the process, and pull your own comps. Never assume equity; many distressed homeowners owe more than they think the home is worth.
Be very careful. Buying from or arranging a sale for a homeowner in distress raises conflict-of-interest and legal concerns, and many states regulate foreclosure-related transactions. Talk to your broker and an attorney first. When in doubt, represent the homeowner's interests and refer them to independent counsel.
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