Buying leads
Exclusive vs shared vs aged mortgage leads: which should you buy?
Exclusive vs shared leads vs aged leads: typical 2026 price ranges, contact-rate trade-offs, break-even math and a framework for which mortgage leads to buy.
· 9 min read
Blog
Buying leads
How to choose lead types, vendors and pricing models — and measure what they really cost.
Buying leads
Cost per funded loan: the only lead metric that matters
How to calculate cost per funded loan from lead price, contact, application and funding rates, with worked examples for exclusive, shared and aged leads.
· 7 min read
Buying leads
How to evaluate a mortgage or real estate lead vendor: 12 questions to ask
How to choose a mortgage lead vendor: 12 questions on sources, exclusivity, consent, returns and pricing, plus a pilot test plan, red flags and a scorecard.
· 8 min read
Buying leads
How to send leads straight into your CRM: webhooks, Zapier and native tools
How to send leads to your CRM the moment they arrive: webhook basics, HMAC signature checks, Zapier and native CRM setups, field mapping and failure alerts.
· 7 min read
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