Solar leads
Homeowners request a solar or battery quote on a live ad funnel and reach your setters seconds later. Filter by bill, shade, credit and ZIP, and pay by how fresh each lead is.
Built for solar installers, EPCs, dealers.
Who they are
Most solar leads start with a utility bill. A homeowner opens a summer statement that is higher than last year, sees a rate increase notice, or hears a neighbor talk about their system, and fills in a quote form that evening. Others are thinking about backup power after an outage, or they bought a house with an older system that needs repair. The trigger shapes the first conversation, so it is worth asking.
What they want is a straight answer: will panels work on my roof, what would I pay each month, and how long does it take. They are usually comparing two or three installers and will book with whoever calls first and sounds credible. Solar leads go cold fast because the homeowner submitted while motivated; a call the next day reaches someone who has already talked to a competitor.
Ownership matters more here than in almost any other vertical. A renter cannot sign for a rooftop system, so filter on the homeowner attribute and confirm it on the call. Roof shade, credit band and utility provider tell you whether a cash, loan or lease conversation fits, and whether the home is in a territory your crews actually cover.
Playbook
What the best-performing teams do from the moment the lead lands.
A Hot 1 solar lead is yours alone for its first 15 minutes, so route it straight to a setter or dialer and call immediately. Open by confirming they asked for a solar quote and mention their city so they know you are local and that this is the request they just made.
Confirm they own the home and are on the title, then check the monthly electric bill and utility provider they gave you. Ask whether the bill changes much between summer and winter. A high, steady bill with a cooperative utility is the conversation your closers want to have first.
Ask about roof age and condition, since a roof near the end of its life may need replacing before an install. Use the captured shade level to set expectations, and use the credit band to decide whether to lead with cash, a loan or a lease. Do not quote savings until you see the bill.
Offer two specific times for an in-home or virtual consultation, ideally with every decision-maker present. Ask them to have a recent utility bill ready. Send a confirmation text with the rep's name and photo, and add the appointment to your CRM so the closer sees the lead's attributes.
If you miss them, call again within the hour, then text, then try at a different time of day. Homeowners often submit on their phone during a break and pick up later. Keep notes on what the bill and roof answers were so the next rep does not repeat questions.
Homeowners will ask about tax credits and rebates. Rules change, so tell them to check current federal and state incentives and walk through the ones your team has confirmed for their area. Keep promises out of the first call and let the proposal carry the numbers.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
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FAQ
For the first 15 minutes, yes. A Hot 1 solar lead goes to one buyer only. After that the lead can be shared with a small, capped number of buyers as it ages, and the price steps down at each tier. Every lead record shows how many buyers already have it, and you choose which tiers your campaign accepts.
Campaigns filter by lead type, state and ZIP code, plus the solar attributes captured on the form: monthly electric bill, homeowner status, roof shade, credit score band and utility provider. Run separate campaigns for each territory or offer, each with its own daily and monthly caps, delivery schedule and endpoint.
Set the homeowner filter so your campaign only receives leads where the consumer said they own the home, and limit delivery to the states and ZIP codes your crews cover. If a lead still arrives from outside your service area, that is a valid return reason within 48 hours of purchase.
Every solar lead includes the consent language the consumer agreed to, a timestamp, their IP address and a TrustedForm certificate. You remain responsible for consent, do-not-call and contact-time rules when you call or text, so work through your process with your compliance team before you start buying.
Returns open for 48 hours after purchase. Valid reasons are a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk details, an address outside your service area, or a consumer who says they never asked to be contacted. No answer or a changed mind is not a valid return. Approved returns credit your wallet.
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