Personal loan leads
Borrowers request a personal loan quote on a live ad funnel and land in your system seconds later. Choose the loan purposes, amounts and credit bands you lend to, and pay by lead age.
Built for lenders, loan brokers.
Who they are
Personal loan leads are consumers who asked for an installment loan quote for a specific purpose: consolidating cards, a home project, a car, an emergency or a large purchase. Most are shopping several lenders at once, so the first lender to reach them with a clear, honest answer about next steps usually earns the application. Speed and clarity matter more than a long script.
Your credit box should drive your campaigns. Filtering by loan amount, credit score band and annual income lets you buy only the requests your underwriting can realistically approve, and keeps your loan officers from spending the day on declines. Lenders with several products often run one campaign per box, each with its own caps and routing.
Treat every applicant the same way under fair-lending rules and make credit decisions on your published criteria, never on protected characteristics. Do not promise approval or quote a rate before a borrower has applied and been underwritten. Clear language about soft versus hard credit pulls, fees and what happens next builds trust and keeps complaints down.
Playbook
What the best-performing teams do from the moment the lead lands.
Personal loan shoppers often submit on several sites in one sitting. Call or text within minutes, confirm the amount and purpose they entered, and tell them exactly what your application involves. A lender who explains the steps clearly in the first two minutes usually gets the documents, while a slow callback finds a borrower who already accepted another offer.
Confirm income, existing debts and the credit band they reported, then say plainly whether your products are likely to fit. Be clear about whether your prequalification uses a soft or hard pull. Apply the same questions and criteria to every caller, and refer people you cannot serve rather than pushing a product that does not suit them.
Avoid promising approval, a rate or a payment before the borrower has applied. Once you have a decision, walk through the APR, fees, term and total cost in plain language and send the disclosures your compliance team requires. Log each outcome in your CRM so you can measure cost per funded loan by campaign and credit band.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
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FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that, a lead can be shared with a small, capped number of buyers as it ages, and the price falls at each tier. Every lead record shows how many buyers already have it, so you can decide how hard to work it.
Campaigns filter by lead type, state, ZIP code, loan amount, credit score band and annual income. You can opt in to specific price tiers, set daily and monthly caps and add a delivery schedule. Many lenders run separate campaigns per product or credit box so each lands in the right queue.
Yes. Each lead is stored with the consent language the borrower agreed to, a timestamp, the IP address and a TrustedForm certificate. You are still responsible for do-not-call, calling-hour and lending disclosure rules in the states you serve, so confirm your contact process with your compliance team.
Yes. Set your campaign's state list to the states where you or your lending partners are licensed to lend or broker, and narrow further by ZIP code if you need to. Leads outside your selected states are never routed to that campaign, and a lead outside your service area is a valid return reason.
Open a return within 48 hours of purchase. Disconnected or wrong numbers, duplicates of leads you already bought, fake details, out-of-area leads and consumers who never requested contact are valid. A borrower who does not answer, changes their mind or does not qualify is not. Approved returns are credited to your wallet.
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Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive