Medicare leads
Seniors and turning-65 consumers request Medicare plan information on a live ad funnel and reach your team seconds later. Filter by plan type, coverage and enrollment window, and pay by lead age.
Built for medicare agents, FMOs, call centers.
Who they are
Medicare leads come from people aging into Medicare and from current beneficiaries reviewing their coverage. Turning-65 consumers are often overwhelmed by mail and calls and want someone to explain the choices. Existing beneficiaries usually reach out because a plan changed, a doctor left the network, drug costs went up, they moved, or they qualify for help through Medicaid or another special situation.
On the first call they want patience and clarity. Most want to know whether their doctors and prescriptions are covered, what they'll pay, and whether switching is worth the effort. Many are wary of high-pressure sales after the volume of marketing they receive. The agent who listens, reviews their actual medications and providers, and explains the difference between Advantage and Medigap earns trust.
Medicare leads are valuable because beneficiaries tend to stay with an agent who helps them, year after year. They're hard because timing matters: the Annual Enrollment Period runs October 15 to December 7, and outside it a beneficiary generally needs an election period to change. CMS marketing rules and consent requirements apply to how these leads are contacted, so work with your FMO or compliance team on scripts and process.
Playbook
What the best-performing teams do from the moment the lead lands.
Call inside the exclusive 15-minute window, identify yourself, your agency and that you're a licensed agent responding to their request. Then slow down. Many beneficiaries have been called repeatedly by others. A calm, respectful opening that confirms what they asked about sets you apart from the high-pressure calls they're used to.
Ask about current coverage, Part A and B effective dates, any employer or Medicaid coverage, and recent moves or plan changes. Those answers tell you which enrollment window applies and what they can change today. If no window is open, schedule a follow-up for when one is, rather than pushing a sale.
Collect their providers, pharmacies and full medication list, and compare plans against them. Present a small number of options and explain the cost differences plainly. Follow your FMO's compliance process for scope of appointment, disclosures and call recording. After enrollment, check in before AEP each year to review whether the plan still fits.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
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FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that a lead can be shared with a small, capped number of buyers as it ages, and the price steps down at each tier. Every lead record shows how many buyers already have it, so you know what the consumer may have heard.
You can filter by lead type, state and ZIP code, plus age, current coverage (Original Medicare, Medicare Advantage, Medigap, employer plan or none) and the enrollment window the consumer indicated: AEP, OEP, SEP or IEP. Set caps and a delivery schedule per campaign so leads arrive only when licensed agents are available.
Medicare marketing is regulated by CMS, and consent, disclosure and call-handling requirements apply to how these leads are contacted. Each lead carries its consent language, timestamp, IP address and TrustedForm certificate. You and your FMO are responsible for licensing, certification, scripts and do-not-call rules, so review your process with your compliance team. This isn't legal advice.
Demand is highest around the Annual Enrollment Period, which runs October 15 to December 7, but Medicare leads are useful year-round. Turning-65 consumers enter their Initial Enrollment Period every month, and beneficiaries with a special enrollment period can change plans outside AEP. Use the enrollment window filter to match leads to what your agents can do.
Yes, within 48 hours of purchase. Valid reasons are a disconnected or wrong number, a duplicate, fake information, a consumer outside your service area, or someone who didn't request contact. A beneficiary who didn't answer, decided to stay with their plan or had no enrollment window open isn't a valid return. Approved returns are credited to your wallet.
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