Life insurance leads
Consumers request a life insurance quote on a live ad funnel and reach you seconds later. Filter by product, coverage amount, age and health, and pay by how fresh the lead is.
Built for life agents, IMOs, carriers.
Who they are
Life insurance leads come from consumers who asked about term, permanent or final expense coverage, or about an annuity. The request usually follows a life event: a new baby, a marriage, a new mortgage, a health scare in the family, a funeral, or simply reaching an age where coverage feels urgent. Final expense shoppers tend to be older and focused on leaving no bills behind. Term shoppers are often younger parents protecting an income.
On the first call they want to know roughly what coverage costs and whether they'll qualify. Many are nervous about medical exams and health questions, and many have no idea how much coverage they need. The agent who explains the options simply, asks about health honestly and gives a realistic price range builds the trust needed to get an application started.
These leads are valuable because life policies carry meaningful first-year commission and households often need more than one policy. They're hard because interest fades quickly and underwriting can change the price. Filtering by coverage amount, age, tobacco use and health class keeps you on the leads your carriers can actually place, and calling fast keeps the urgency that prompted the request.
Playbook
What the best-performing teams do from the moment the lead lands.
Whatever prompted the request, a new baby, a mortgage or a funeral, is front of mind right now. Call inside the exclusive 15-minute window, introduce yourself and the coverage they asked about. If they don't pick up, send a text and email, then try again later the same day.
Start with why they want coverage and who depends on them. Then size the need together: income to replace, mortgage balance, debts, children's education and final costs. A coverage amount they arrived at with you feels like their decision, which makes the application and the eventual premium much easier to accept.
Ask about height, weight, tobacco use, medications and major conditions before you quote. Use the answers to pick the right carrier and underwriting path, whether fully underwritten, accelerated or simplified issue. Quoting a preferred rate to someone who will be rated standard creates a painful second conversation and often a lost sale.
Show a small number of choices, for example two term lengths or a term and a permanent option, with clear monthly costs. Explain what each covers and for how long. Too many options stall the decision. Recommend one, explain why it fits their situation, and let them choose without pressure.
If they're ready, begin the application or e-app while you're still talking and schedule any exam or phone interview right away. Momentum matters in life insurance. Confirm the beneficiary, payment method and draft date, and explain what happens next so there are no surprises during underwriting.
Check in when requirements are ordered, when a decision arrives and when the policy is delivered. If they weren't ready, keep a steady but respectful follow-up cadence. After placement, ask about coverage for a spouse and about referrals. If a lead had a bad number or didn't request contact, open a return within 48 hours.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that a lead can be shared with a small, capped number of buyers as it ages, and the price steps down each time. You always see how many buyers already have a lead before you work it.
Campaigns filter by lead type, state and ZIP code, plus coverage amount, age, tobacco use and self-reported health. That lets you separate final expense from term, or keep high-coverage leads for a specific producer. Each campaign has its own caps, delivery schedule and endpoint, so leads only arrive when someone can call.
Yes. You should only buy leads in states where you hold an active life license and can write business, and annuity leads may carry additional training or suitability requirements. Use the state and ZIP filters to match your licensing. Your IMO or compliance team can confirm what applies to the products you sell.
Each lead includes the consent language, timestamp, IP address and a TrustedForm certificate. Returns are open for 48 hours for disconnected or wrong numbers, duplicates, fake information, out-of-area leads or consumers who didn't request contact. A consumer who declined underwriting or didn't answer isn't returnable. Approved returns are credited to your wallet.
Leads are charged to a prepaid wallet at the moment they're routed, at the tier price for the lead's age. There's no subscription, setup fee or contract, and auto-recharge keeps your campaigns running. Agencies and IMOs that need volume pricing or dedicated territory routing can talk to our sales team about enterprise options.
Speed to lead
Speed to lead decides who wins mortgage and real estate leads. The research, why shoppers fill out multiple forms, and how to build a sub-5-minute response.
· 8 min read
Buying leads
How to choose a mortgage lead vendor: 12 questions on sources, exclusivity, consent, returns and pricing, plus a pilot test plan, red flags and a scorecard.
· 8 min read
Buying leads
How to send leads to your CRM the moment they arrive: webhook basics, HMAC signature checks, Zapier and native CRM setups, field mapping and failure alerts.
· 7 min read
Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive