Legal leads
People with an active legal matter request a consultation on a live ad funnel and reach your intake team seconds later. Choose practice areas and states, and pay by how fresh each lead is.
Built for law firms, attorney networks.
Who they are
Legal leads are people who asked to speak with a lawyer about a specific matter: an accident or injury, a workplace claim, a disability application, a divorce, a criminal charge, a debt problem, an immigration question or an estate plan. Many are dealing with one of the hardest weeks of their lives. A prompt, respectful intake call that listens first is what turns a form into a consultation.
For personal injury leads and other contingency matters, the details that decide intake are simple: when it happened, whether the person was injured and whether they already have an attorney. Filtering on those keeps your intake team focused on matters your firm can take, inside your jurisdictions, and away from people who are already represented.
Lead buyers in this category must follow their state bar's rules on attorney advertising, solicitation and paying for referrals, which vary by state and can limit how leads are bought and followed up. Review your arrangement and intake scripts with ethics counsel. Make no promises about results or what a matter may be worth, and leave legal advice to the consultation.
Playbook
What the best-performing teams do from the moment the lead lands.
People contact several firms after an accident, an arrest or a notice in the mail. Call within minutes, confirm they asked to speak with an attorney, and ask what happened in their own words. Speed matters, but so does tone: a patient intake specialist who listens earns the consultation that a rushed script loses.
Confirm the incident date, location, injuries and whether they already have a lawyer before booking anyone. Run your conflict check early. If the matter is outside your practice areas or jurisdiction, say so kindly and follow your bar's rules on referrals. Never estimate what the matter is worth or predict an outcome on an intake call.
Book a consultation with an attorney promptly and confirm it by text and email with the documents to bring. Keep intake notes, recordings and the lead's consent record together in your case management system. Have ethics counsel review how you buy leads and follow up so your process fits your state bar's advertising and referral rules.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that, a lead can be shared with a small, capped number of buyers as it ages, at a lower price per tier. Every lead record shows how many buyers already have it, and you can opt in to exclusive tiers only.
Yes. Campaigns filter by practice area (lead type), state and ZIP code, plus whether the person was injured and whether they already have an attorney. The incident date is captured on each lead so intake can check timing quickly. Run separate campaigns per practice area or office, each with its own caps and schedule.
Yes. Every lead is stored with the consent language the person agreed to, a timestamp, the IP address and a TrustedForm certificate. Your firm is responsible for do-not-call and calling-hour rules and for your state bar's advertising and solicitation rules, so confirm your intake process with your compliance or ethics counsel.
That depends on your state bar's rules on advertising, solicitation and paying for referrals, which differ by state and can turn on how a vendor is paid and how leads are presented. Maple Leads charges a flat price per lead set by its age, not a share of any fee. Have ethics counsel review the arrangement before you buy.
Returns open within 48 hours of purchase. Valid reasons are a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk details, a matter outside your service area, or a person who says they never requested contact. No answer, a change of mind or a matter you decline are not valid. Approved returns credit your wallet.
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