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Maple Leads

HVAC leads

Real-time HVAC leads from homeowners who need heating or cooling help

Homeowners request AC, heating or air-quality service on a live ad funnel and reach your dispatch seconds later. Pick the job types and ZIP codes you serve, and pay by lead freshness.

Built for HVAC contractors.

Who they are

Who HVAC leads are

HVAC leads follow the weather. The first hot week brings AC repair requests from people whose system will not cool; the first cold snap brings furnace calls. Between seasons you see homeowners planning a replacement for an aging system, asking about heat pumps, adding a mini-split to a room that never stays comfortable, or looking for a maintenance plan after a big repair bill.

A homeowner with no cooling or heat wants someone at the door today or tomorrow, and will keep calling until they get it. Replacement shoppers want a fair price, financing options and a crew they trust. In both cases speed decides who gets the job: the first company that answers and offers a real time slot usually wins the visit.

Homeowners can approve a replacement; renters usually call their landlord, so filter on homeowner status. System age is the best single signal you have: an old system with a repair request is often a replacement in disguise, while a newer one points to a service call. Timeline tells you whether to dispatch now or book a sales visit.

Playbook

How to work HVAC leads

What the best-performing teams do from the moment the lead lands.

  1. 01

    Call before they call the next company

    A homeowner without heat or cooling is working down a list. A Hot 1 HVAC lead is exclusive for 15 minutes, so send it to dispatch or your dialer and call right away. Confirm the request and their city, and ask whether the system is running at all.

  2. 02

    Qualify the home and the system

    Confirm they own the home, then check the system age and type they gave. Ask what is happening: no cooling, short cycling, strange noise, high bills. A system past the middle of its expected life with a costly repair is worth flagging for a replacement option on the visit.

  3. 03

    Book a real time slot

    Offer the earliest specific window you can staff, not a vague callback. For replacement and heat pump leads, book an in-home or virtual comfort consultation instead. Text a confirmation with the technician's name and arrival window, and log the system details so the tech arrives prepared.

  4. 04

    Set expectations on cost

    Explain your diagnostic or visit fee upfront so nothing surprises them. For replacements, mention that you offer options at different price points and financing if your company does. Homeowners will ask about rebates; tell them to check current federal, state and utility incentives with you on the visit.

  5. 05

    Follow up quickly when you miss them

    Call back within the hour, then text, then try again in the evening. Seasonal leads go cold within a day because the homeowner books whoever answers. Note what you learned on each attempt so anyone on the team can pick up the conversation without starting over.

  6. 06

    Turn the job into a relationship

    After a repair or install, offer a maintenance plan and schedule the first tune-up before you leave. Tag the customer in your CRM by system age and type. The repair customer you served well this summer is the replacement customer you call when that system fails.

Why Maple Leads

Fresh leads, honest rules.

Exclusive for the first 15 minutes

A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.

Delivered in seconds

Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.

Consent on every lead

Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.

48-hour returns

Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.

Pricing

One ladder, priced by lead age

The same transparent ladder applies to every lead type. Opt in only to the tiers you want.

Maple Leads time-decay price ladder
TierLead agePrice per lead
Hot 1Under 15 min$110
Hot 215 min – 30 min$85
Hot 330 min – 45 min$65
Warm 145 min – 2 h$55
Warm 22 h – 4 h$45
Warm 34 h – 8 h$35
Cold 18 h – 12 h$20
Cold 212 h – 18 h$15
Cold 318 h – 24 h$10
Aged1 – 30 days$5

Get your first leads this week.

Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.

  • Real-time delivery to your CRM
  • Hot 1 leads exclusive for the first 15 minutes
  • 48-hour returns on bad contact data

We reply within one business day. By submitting you agree to be contacted about Maple Leads; we never sell your information.

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FAQ

HVAC leads questions

Are Maple HVAC leads exclusive?

For the first 15 minutes, yes. A Hot 1 HVAC lead goes to one contractor only. After that a lead can be shared with a small, capped number of buyers as it ages, with the price dropping at each tier. Each lead shows how many buyers already have it, and your campaign accepts only the tiers you choose.

What can I filter on for HVAC leads?

Campaigns filter by lead type, state and ZIP code, plus the HVAC attributes on the form: system age, homeowner status and timeline. You might run an urgent repair campaign during business hours only and a replacement campaign with a broader schedule, each with its own caps and delivery endpoint.

Can I stop renters and out-of-area leads?

Yes. Set the homeowner filter so your campaign only receives leads from people who said they own the home, and limit delivery to the states and ZIP codes your trucks cover. A lead that arrives from outside your service area can be returned within 48 hours of purchase.

What consent records come with each HVAC lead?

Every lead includes the consent language the homeowner agreed to, a timestamp, their IP address and a TrustedForm certificate. You remain responsible for consent, do-not-call and contact-time rules when you call or text, so review your process with your compliance team before buying.

Which HVAC leads are returnable?

Returns are open for 48 hours after purchase. Valid reasons include a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk details, an address outside your service area, or a consumer who says they did not ask to be contacted. Not answering or choosing another company is not a valid reason.

Guides

Your next borrower is filling out a form right now.

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