Home security leads
Homeowners and businesses request a security quote on a live ad funnel and reach your sales team seconds later. Pick the system types and ZIP codes you install, and pay by lead freshness.
Built for security dealers, alarm companies.
Who they are
Home security leads often follow an event close to home: a break-in on the street, a package theft, a new baby, a move into a new house, or a long trip coming up. Others are upgrading an old alarm, adding cameras, or tying locks and lights into a smart-home setup. Businesses ask after a loss or when opening a new location. The trigger tells you what to lead with.
These shoppers want to feel safer quickly and understand what they will pay each month. Many are comparing a professional dealer with a do-it-yourself kit. Motivation is highest right after the event that prompted the search, so the dealer who calls first, listens and offers an install date has the advantage over one who calls back tomorrow.
Homeowners can install wired systems and sign monitoring agreements; renters may only be able to use wireless or DIY equipment, so filter on homeowner status if your offer depends on it. Timeline shows who wants an install this week and who is still researching, and lead type separates monitored alarm buyers from camera-only or business prospects.
Playbook
What the best-performing teams do from the moment the lead lands.
A Hot 1 home security lead is exclusive for 15 minutes, so put it in front of a rep immediately. Open by confirming they asked about a security system and mention their city. Ask what made them start looking today; the answer shapes the rest of the call.
Confirm whether they own or rent the property and who makes the decision. Ask how many entry doors, whether they have an existing system, and what they most want to protect. Check the timeline they gave so you know whether to book an install now or send information first.
Offer two specific times for an in-home or virtual consultation, or go straight to an install date if they are ready. Text a confirmation with the technician's name and photo. Log their concerns and the system type in your CRM so the installer arrives prepared.
Walk through equipment cost, monthly monitoring and agreement length in plain terms. Shoppers comparing DIY kits want to know what professional monitoring adds. Avoid pressure; homeowners who feel rushed after a break-in often cancel later, which costs you more than a slower close.
If you miss them, call back within the hour, then text, then try at a different time of day. Motivation fades in the days after an incident. Keep notes on each attempt and stop when they ask you to, respecting the contact rules your compliance team has set.
After install, show them the app and schedule a short check-in a few weeks later. Offer cameras, smart locks or a second location when it fits. A customer who feels looked after is a strong referral source in the neighborhood where the original incident happened.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
For the first 15 minutes, yes. A Hot 1 home security lead goes to one dealer only. After that a lead can be shared with a small, capped number of buyers as it ages, and the price steps down at each tier. Each lead shows how many buyers already have it, and you choose which tiers to accept.
Campaigns filter by lead type, state and ZIP code, plus the homeowner and timeline attributes captured on the form. You can run a monitored-alarm campaign for homeowners only and a separate business security campaign, each with its own caps, delivery schedule and webhook or email endpoint.
Yes. Set the homeowner filter if your offer requires an owner, and limit delivery to the states and ZIP codes your technicians cover. A lead that arrives from outside your service area can be returned within 48 hours of purchase.
Every lead includes the consent language the consumer agreed to, a timestamp, their IP address and a TrustedForm certificate. You remain responsible for consent, do-not-call and contact-time rules when calling or texting, so review your outreach process with your compliance team before buying.
Returns are open for 48 hours after purchase. Valid reasons include a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk details, an address outside your service area, or a consumer who says they did not request contact. No answer or choosing a DIY kit is not returnable.
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