Home insurance leads
Homeowners and renters request a property quote on a live ad funnel and reach your agency seconds later. Choose the policy types, states and ZIP codes you write, and pay by how fresh the lead is.
Built for P&C agents, agencies, carriers.
Who they are
Home insurance leads come from homeowners, condo owners, landlords and renters who filled in a quote request for property coverage. Most are already insured and shopping because something changed: a renewal notice with a higher premium, a non-renewal letter, a recent purchase, or a lender asking for proof of coverage before closing. Some are new buyers with a closing date on the calendar, which makes them the most time-sensitive requests in the vertical.
On the first call they want a straight answer to one question: can you write this home at a better price or with better coverage than what they have now. Expect them to have the declarations page nearby if they're switching, and expect a short attention span. They've often requested quotes from several places, so the agent who asks smart questions and gets a real number back fastest usually wins the conversation.
What makes these leads valuable is the follow-on business. A homeowner who binds a policy is a natural candidate for auto, umbrella and life, and property policies tend to renew for years. What makes them hard is underwriting appetite. Roof age, prior claims, construction type and location can rule a risk out with your carriers, so filtering by state, ZIP, home value and claims history matters more than raw volume.
Playbook
What the best-performing teams do from the moment the lead lands.
A Hot 1 lead is yours alone for the first 15 minutes after the request. Call immediately, introduce yourself by name and agency, and reference the quote they just asked for. If you miss them, leave a short voicemail and send a text and email from the same number so your callback is recognized.
Verify the address, occupancy, year built, roof age and approximate square footage. Then ask what prompted the request: renewal increase, non-renewal, new purchase or lender requirement. The reason tells you how urgent the deal is and whether price, coverage or speed matters most to this homeowner.
Ask about claims in the last five years, roof material, pools, trampolines, dogs and any business use of the home before you build a full quote. If the risk doesn't fit any of your carriers, say so politely and move on. A quick no saves both of you time and protects your hit ratio.
Ask them to read or send the current dec page so you're comparing like for like: dwelling limit, deductible, wind or hail deductible, liability and endorsements. A lower premium built on lower coverage loses trust when they notice. Show where your quote is better and where it differs, in plain language.
Once the home quote is in play, ask about auto, umbrella and any rental properties. Bundling usually improves the price and retention, and it turns a single policy into a household relationship. Note the auto renewal date if they're not ready to move it today, and set a reminder before it comes up.
Home insurance decisions often tie to a fixed date: the renewal effective date or the closing date. Build your follow-up around it with calls, texts and emails. If a lead is unreachable or the number is bad, open a return within 48 hours instead of letting it sit in your pipeline.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that the lead can be shared with a small, capped number of buyers as it ages, and the price steps down at each tier. Every lead record shows how many buyers already have it, so you know what you're competing against.
Campaigns filter by lead type, state and ZIP code, plus home value, currently insured, property type and number of claims in the last five years. Run separate campaigns for different territories or policy types, each with its own daily and monthly caps, delivery schedule and endpoint, so leads only arrive when someone can call.
Every lead is stored with the consent language the consumer agreed to, a timestamp, their IP address and a TrustedForm certificate. Those records are available on the lead in your portal. You're still responsible for do-not-call and calling-hour rules and for state insurance licensing, so check your process with your compliance team.
Yes, within 48 hours of purchase. Valid reasons include a disconnected or wrong number, a duplicate of a lead you already bought, fake information, a property outside your service area, or a consumer who didn't request contact. A lead you couldn't reach or that didn't fit your carriers isn't returnable. Approved returns are credited to your wallet.
In real time, through a signed webhook to your CRM, agency management system or dialer, plus instant email alerts and the live buyer portal. Webhooks can send JSON, form-encoded or XML and work with tools like Zapier, GoHighLevel, Salesforce and HubSpot. Billing comes from a prepaid wallet with no subscription, setup fee or contract.
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No subscription · No setup fee · Pay only for leads you receive