Home improvement leads
Homeowners request a project quote on a live ad funnel and reach your team seconds later. Choose the projects, budgets and ZIP codes you work, and pay by how fresh each lead is.
Built for remodelers, contractors, home-improvement brands.
Who they are
Home improvement leads cover a wide range of triggers. Some are urgent: a wet basement, a cracked foundation wall, a plumbing or electrical problem. Others are planned: drafty windows, a dated kitchen, a bathroom that no longer works for an aging parent, or siding that needs replacing before the house goes on the market. Knowing which kind you have changes how you open the call.
Planned-project homeowners want ideas, a ballpark range and a contractor they feel comfortable letting into their home. They often collect several estimates, so the first company to book a visit sets the bar. Urgent-project homeowners want someone to look at the problem soon. Either way, a lead called the next day has usually already booked with someone else.
Most of these projects need the owner's approval and budget, so use the homeowner filter and confirm it early. Budget and timeline are your best qualifiers: they separate a homeowner ready to sign this month from one still collecting ideas. Matching the project type to the crew and showroom you actually have keeps your close rate honest.
Playbook
What the best-performing teams do from the moment the lead lands.
A Hot 1 home improvement lead is exclusive for its first 15 minutes, so route it to the right project team immediately. Open with the project they selected and their city. Homeowners respond better when the caller already knows what they asked about and sounds like a specialist.
Confirm they own the home, then check the budget and timeline they gave. Ask what prompted the project now. A homeowner with a realistic budget and a near-term timeline is ready for a visit; one still exploring may need examples and pricing ranges first.
Ask the two or three questions your estimator needs: number of windows, room sizes, visible damage, current materials. Ask for photos by text if it helps. Good scoping avoids a wasted trip and lets you bring the right samples or equipment to the appointment.
Offer two specific times and ask that every decision-maker be there. For smaller jobs, a virtual estimate from photos may be enough. Text a confirmation with the estimator's name and photo, and push the project details into your CRM so nothing gets lost.
If you miss them, call back within the hour, then text, then try in the evening or on a weekend morning. Remodel shoppers juggle work and family, so timing matters. Keep each touch short and useful, and stop once they tell you they are no longer interested.
Send a written estimate with clear options soon after the visit. Larger projects often take weeks, so schedule check-ins rather than pushing. A finished project done well is a referral source and often leads to the next room, window set or exterior job.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
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FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that a lead can be shared with a small, capped number of buyers as it ages, and the price steps down at each tier. Every lead shows how many buyers already have it, and you choose which tiers to accept.
Yes. Campaigns filter by lead type, so a window company can buy windows only and a bath remodeler can buy bathroom and walk-in tub leads only. You can also filter by state, ZIP code, budget, homeowner status and timeline, with separate caps, schedules and delivery endpoints per campaign.
Set the homeowner filter so you only receive leads from people who said they own the home, and restrict delivery to the states and ZIP codes you serve. A lead that still arrives from outside your service area is a valid return within 48 hours of purchase.
Every lead includes the consent language the homeowner agreed to, a timestamp, their IP address and a TrustedForm certificate. You are responsible for consent, do-not-call and contact-time rules when calling or texting, so set up your contact process with your compliance team before you start.
Returns are open for 48 hours after purchase. Valid reasons include a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk details, an address outside your service area, or a homeowner who says they did not request contact. No answer or a decision to wait is not returnable.
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