Health insurance leads
Individuals, families and small businesses request a health plan quote on a live ad funnel and reach your team seconds later. Filter by plan type, household and life event, and pay by lead age.
Built for health agents, brokers, call centers.
Who they are
Health insurance leads come from individuals, families, self-employed workers and small business owners looking for medical coverage. The request often follows a change: losing job-based coverage, starting a business, getting married, having a baby, moving to a new state, or aging off a parent's plan. Outside open enrollment, many of these shoppers are checking whether a qualifying life event lets them enroll now.
On the first call they want to know what plans are available, what they'll pay each month and whether their doctors and prescriptions are covered. Many are confused about subsidies, networks and deductibles. Agents who explain the trade-offs clearly and help them check eligibility, rather than pushing a single product, earn the enrollment and the long-term relationship.
These leads are valuable because health coverage renews every year and households often add dental, vision and supplemental plans. They're hard because timing and eligibility rules shape what you can sell, and consumers compare carefully. Household size, income, current coverage and life-event filters help you route the right leads to the right licensed agents. Health marketing and consent rules apply, so review your scripts with your compliance team.
Playbook
What the best-performing teams do from the moment the lead lands.
Call inside the exclusive 15-minute window and confirm who needs coverage and why they're shopping now. Lost job coverage, a move or a new baby each points to a different conversation. If they don't answer, follow up by text and email from the same number, then call again later that day.
Collect household size, estimated income, ZIP code, ages and current coverage, and ask whether a recent life event opens an enrollment window. Ask about doctors and prescriptions they need to keep. That information determines which plans you can offer and protects the consumer from enrolling in a plan that won't work for them.
Show a small number of plans with monthly premium, deductible, out-of-pocket maximum and network side by side. Recommend one and explain why. After enrollment, confirm the first payment and ID cards, and offer dental, vision or supplemental where they fit. Use approved, compliant scripts and disclosures throughout.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
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FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that a lead can be shared with a small, capped number of buyers as it ages, and the price drops at each tier. Every lead shows how many buyers already have it, so your team knows what to expect.
Campaigns filter by lead type, state and ZIP code, plus household size, household income, currently insured and whether the consumer reported a qualifying life event. Call centers can split campaigns by state licensing or by plan type, each with its own daily and monthly caps and a delivery schedule that matches staffed hours.
Health insurance marketing, consent and enrollment are regulated, and rules differ by product and state. Each lead comes with its consent language, timestamp, IP address and a TrustedForm certificate, but you're responsible for licensing, scripts, disclosures and do-not-call rules. Review your process with your compliance team before you start calling. This isn't legal advice.
Yes, within 48 hours of purchase. Valid reasons are a disconnected or wrong number, a duplicate, fake or junk information, a consumer outside your service area, or someone who didn't request contact. A consumer who didn't answer, changed their mind or didn't qualify for a plan isn't a valid return. Approved returns are credited to your wallet.
In real time, through signed webhooks sent as JSON, form-encoded or XML to your CRM or dialer, plus instant email alerts and the live buyer portal. A delivery schedule keeps leads from arriving when no one is on the floor, and daily and monthly caps keep spend in line with how many agents you have staffed.
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Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
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