Debt relief leads
Consumers request a debt review on a live ad funnel and reach your team seconds later. Choose the debt types, balances and states you serve, and pay by how fresh each lead is.
Built for debt-settlement firms, credit counselors, tax-relief firms.
Who they are
Debt relief leads are consumers who filled in a form asking for help with credit card, medical, personal loan, tax or student loan debt. Many are stressed, some are already behind on payments, and most have been putting off the call for a while. The first conversation decides whether they trust you enough to share statements, so a calm, informative opener beats a hard close every time.
Fit matters more than volume. A settlement program, a nonprofit counseling plan and a tax resolution engagement each suit a different balance, debt mix and payment status. Filtering on total debt, debt type and whether the consumer is behind keeps your agents talking to people you can actually enroll, and stops you paying for conversations that end in a referral elsewhere.
This is a closely regulated category. Federal and state rules restrict when debt-relief providers may collect fees and what they may say about results, savings and credit impact. Review your scripts, disclosures and fee structure with counsel, never promise an outcome, and treat each lead's stored consent record as part of your file, not a formality.
Playbook
What the best-performing teams do from the moment the lead lands.
Call within minutes while the consumer still has their statements in mind. Open by confirming they asked for help and asking what prompted it today. Let them describe the balances and the pressure before you mention any program, because people in financial distress hang up on scripts that sound like a pitch.
Confirm total unsecured debt, the creditors involved, payment status and income before recommending anything. If settlement, counseling or tax resolution is not the right fit, say so and point them to a better option. Honest disqualification protects your reputation, keeps complaint risk low and is the basis of valid return requests.
Describe how your program works, what it costs and the risks, including possible credit impact and creditor collection activity, without promising savings or timelines. Follow the fee-timing and disclosure rules that apply to your service, as confirmed with counsel, and keep call recordings and the lead's consent record together in your CRM.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
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FAQ
For the first 15 minutes, yes. A Hot 1 lead is sold to one buyer only. After that, a lead can be shared with a small, capped number of buyers as it ages, and the price steps down at each tier. Every lead record shows how many buyers already have it, so you know what you are calling into.
Yes. Campaigns filter by lead type, state and ZIP code, plus total debt, debt type (credit cards, medical, personal loans, tax, student loans or mixed) and whether the consumer is behind on payments. Run a separate campaign per program or licensed state, each with its own caps, schedule and delivery endpoint.
Every lead is stored with the consent language the consumer agreed to, a timestamp, the IP address and a TrustedForm certificate. Keep them with your call records. You remain responsible for do-not-call, calling-hour and debt-relief marketing rules, so confirm your process with your compliance team or counsel.
Yes, and you should. Licensing and registration requirements for debt-relief services vary by state, so set your campaign's state list to match where you are authorized to work. You can narrow further by ZIP code and add a delivery schedule so leads only arrive when your enrollment team is on the phones.
Returns open within 48 hours of purchase. Valid reasons are a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk details, a lead outside your service area, or a consumer who says they never requested contact. No answer, a change of mind or not qualifying for your program are not valid. Approved returns credit your wallet.
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