Business funding leads
Small business owners request funding on a live ad funnel and reach your desk seconds later. Filter by revenue, time in business and amount, and pay by how fresh each request is.
Built for MCA funders, SBA lenders, business-loan brokers.
Who they are
Business funding leads are owners who asked about working capital, equipment, receivables financing or a loan to start or grow. Most are busy running the business while they shop, so they respond to a funder who is quick, asks the right questions up front and tells them clearly which documents to send. These requests are a common source of MCA leads as well as SBA and term-loan files.
Underwriting fit is decided by a few numbers: monthly revenue, time in business, owner credit and the amount requested. Filter on those so each campaign only receives files your programs can fund. A merchant cash advance desk and an SBA lender want very different profiles, and paying for leads outside your box burns budget and agent time quickly.
Owners deserve a straight explanation of cost and structure. A factor rate is not an interest rate, daily or weekly remittance affects cash flow, and SBA timelines are longer than many expect. Do not promise approval or quote pricing before review, apply the same criteria to every applicant, and follow the commercial financing disclosure rules that apply in your states.
Playbook
What the best-performing teams do from the moment the lead lands.
Owners fill in funding forms between customers and jobs. Call within minutes, confirm the amount and purpose they entered, and ask the three questions that decide fit: monthly deposits, time in business and existing advances or loans. A fast, focused first call earns the bank statements before a competing broker gets through.
Send a short, specific document checklist by text and email while you are still on the call, usually recent bank statements and an application. Review every file against the same published criteria. If your product is the wrong fit, say so and suggest what might fit better, which keeps the relationship open for a future renewal.
When you have an offer, walk the owner through the total payback, factor rate or APR, payment frequency and any fees, and send the disclosures your states require. Never promise approval before underwriting. Track funded deals and renewals by campaign in your CRM so you can see which revenue and credit bands are worth buying.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
For the first 15 minutes, yes. A Hot 1 lead is sold to one buyer only. After that, a lead can be shared with a small, capped number of buyers as it ages, at a lower price at each tier. Every lead record shows how many buyers already have it, which matters on a competitive MCA desk.
Yes. Campaigns filter by lead type, state, ZIP code, amount requested, monthly revenue, time in business and owner credit score band. Set up separate campaigns for MCA, SBA and equipment programs, each with its own caps, delivery schedule and webhook into your CRM or dialer.
Every lead includes the consent language the owner agreed to, a timestamp, the IP address and a TrustedForm certificate, alongside name, phone, email, location and the funding details they entered. You are responsible for do-not-call, calling-hour and commercial financing disclosure rules, so confirm your process with your compliance team.
Yes, if you opt in. Leads older than 24 hours become Aged leads, available for 1 to 30 days in the marketplace and in bulk at the lowest price on the ladder. They suit nurture and re-engagement campaigns, since an owner who was not ready last week may need capital this week.
Returns open within 48 hours of purchase. Disconnected or wrong numbers, duplicates of leads you already bought, fake business details, leads outside your service area and owners who never requested contact are valid. An owner who does not answer, changes their mind or does not meet your underwriting is not. Approved returns credit your wallet.
Speed to lead
Speed to lead decides who wins mortgage and real estate leads. The research, why shoppers fill out multiple forms, and how to build a sub-5-minute response.
· 8 min read
Buying leads
Exclusive vs shared leads vs aged leads: typical 2026 price ranges, contact-rate trade-offs, break-even math and a framework for which mortgage leads to buy.
· 9 min read
Buying leads
How to choose a mortgage lead vendor: 12 questions on sources, exclusivity, consent, returns and pricing, plus a pilot test plan, red flags and a scorecard.
· 8 min read
Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive