Buying leads
Exclusive vs shared vs aged mortgage leads: which should you buy?
Exclusive vs shared leads vs aged leads: typical 2026 price ranges, contact-rate trade-offs, break-even math and a framework for which mortgage leads to buy.
· 9 min read
Tag
Lead ROI
5 articles tagged lead roi.
Buying leads
Cost per funded loan: the only lead metric that matters
How to calculate cost per funded loan from lead price, contact, application and funding rates, with worked examples for exclusive, shared and aged leads.
· 7 min read
Loan officer playbooks
How to work aged mortgage leads: a 30-day nurture playbook
Aged mortgage leads are cheap but need a plan. A 30-day multichannel nurture cadence, openers, rate-move triggers and how to measure cost per funded loan.
· 7 min read
Loan officer playbooks
The first seven days: a lead follow-up cadence for loan officers
A minute-0 to day-7 mortgage lead follow up cadence: how many times to call, what to say on attempt 1 vs 4, double dials, texts, email and CRM automation.
· 7 min read
Buying leads
How to evaluate a mortgage or real estate lead vendor: 12 questions to ask
How to choose a mortgage lead vendor: 12 questions on sources, exclusivity, consent, returns and pricing, plus a pilot test plan, red flags and a scorecard.
· 8 min read