Auto insurance leads
Drivers request a car insurance quote on a live ad funnel and reach your agency seconds later. Filter by coverage type, driving record and household, and pay by how fresh the lead is.
Built for P&C agents, agencies, carriers.
Who they are
Auto insurance leads come from drivers who asked for a car insurance quote online. Most are already insured and shopping because their premium went up at renewal, they bought a vehicle, added a teen driver, moved, or had a ticket or accident change their rate. A smaller group is uninsured and needs coverage quickly, sometimes because they can't register a car or need a filing to get their license back.
On the first call they want a number they can compare against their current bill, and they want it fast. Auto is the most price-shopped line in personal insurance, and many of these drivers requested quotes from several places in the same sitting. Have your comparative rater open, collect drivers, vehicles and current limits quickly, and give a real quote before the conversation ends.
The value of auto insurance leads is volume and cross-sell. A bound auto policy opens the door to home, renters, umbrella and life, and households with several vehicles carry a larger premium. The hard part is competition and contactability: drivers expect a quick answer and move on if they don't get one. Filtering by incidents, homeowner status and currently insured helps you match leads to your carriers' appetite.
Playbook
What the best-performing teams do from the moment the lead lands.
Auto shoppers move quickly, so call inside the exclusive 15-minute window while they're still near their phone. Open with your name, agency and the quote they requested. If they don't answer, send a text and email right away and try again a few minutes later from the same number.
Collect every driver in the household, every vehicle and the current carrier, limits and renewal date. Ask about accidents, tickets and lapses in the last three years so your quote doesn't change at bind. A clean intake on the first call is the difference between a firm quote and an estimate.
Quote the same limits and deductibles they carry now before you suggest changes. Then explain where higher liability limits or uninsured motorist coverage would protect them better and what it costs. Drivers trust an agent who shows the trade-offs, and they're less likely to cancel after the first bill arrives.
Why Maple Leads
A Hot 1 lead goes to one buyer only. After that, share caps stay small and the price falls as the lead ages.
Routed in under 50 ms and pushed to your CRM, webhook or inbox while the consumer is still on their phone.
Consent language, timestamp, IP address and a TrustedForm certificate are stored with each lead.
Disconnected, wrong-number, duplicate and junk leads are credited back to your wallet once a return is approved.
Pricing
The same transparent ladder applies to every lead type. Opt in only to the tiers you want.
Tell us the lead types, states and volume you want. We'll set up your first campaign with you and show you live inventory for your market.
Ready to buy now? Create your buyer account
FAQ
For the first 15 minutes, yes. A Hot 1 lead goes to one buyer only. After that the lead can be shared with a small, capped number of buyers as it ages, and the price drops at each step. Every lead shows how many buyers already have it, so you can decide how hard to compete.
You can filter by lead type, state and ZIP code, plus number of vehicles, number of drivers, currently insured, accidents or tickets in the last three years, and homeowner status. Set daily and monthly caps and a delivery schedule per campaign, and run separate campaigns for standard and non-standard business if your carriers differ.
Yes. Every lead is stored with the consent language the driver agreed to, a timestamp, IP address and a TrustedForm certificate. You're responsible for following do-not-call, calling-hour and texting rules and for holding the right state license, so confirm your outreach process with your compliance team before you start dialing.
Returns open within 48 hours of purchase. Valid reasons are a disconnected or wrong number, a duplicate of a lead you already bought, fake or junk information, a driver outside your service area, or someone who didn't request contact. No answer, a changed mind or a driver your carriers won't write aren't valid reasons. Approved returns credit your wallet.
Yes. Leads older than 24 hours become aged leads, sold for one to thirty days in the marketplace and in bulk if you opt in. They suit a texting or dialer campaign aimed at drivers who didn't buy right away, such as those waiting for their renewal date. Contact details stay masked until you buy.
Speed to lead
Speed to lead decides who wins mortgage and real estate leads. The research, why shoppers fill out multiple forms, and how to build a sub-5-minute response.
· 8 min read
Buying leads
Exclusive vs shared leads vs aged leads: typical 2026 price ranges, contact-rate trade-offs, break-even math and a framework for which mortgage leads to buy.
· 9 min read
Buying leads
How to choose a mortgage lead vendor: 12 questions on sources, exclusivity, consent, returns and pricing, plus a pilot test plan, red flags and a scorecard.
· 8 min read
Create an account, fund your wallet and switch on a campaign. Your first lead can land in your CRM within minutes.
No subscription · No setup fee · Pay only for leads you receive